Yafa Signed Jewels curates one of the world’s most magnificent collections of the finest estate and antique jewels by the top jewellery houses as well as precious gemstones and luxury timepieces. Serving an international clientele for more than 30 years, Yafa has a reputation as one of the world’s largest sources of rare signed and vintage jewellery from esteemed jewellers, with Van Cleef & Arpels and Cartier among the most coveted cites company president Maurice Moradof. “The market for signed and vintage jewellery is robust, as better-educated consumers searching for unique-to-them items find that jewellery from the past delivers in quality, craftsmanship, and value,” explains Moradof. He sees a strong trend for big-ticket items: important pieces that are hard to acquire, such as Cartier’s Tutti Frutti designs or the Van Cleef & Arpels Mystery Set. “The most popular styles are those that are most wearable.” Moradof says he is optimistic for 2017, noting that people who have money are spending it; business is very good. “We are so bullish for business that we’ve doubled our space at Baselworld,” he affirms. In addition to sourcing the finest heirloom treasures the market has to offer, Yafa provides flexible, personalised service from trade-ins to trunk shows to help make things happen for its clients.
Written by: Deborah A. Yonick
Baselworld Gem & Pearl Book 2017